Put wit to work for you.

Wit is surprising creativity. It’s good sense that sparkles. It’s how an active mind assembles unrelated concepts on the fly, generating surprise and delight.

It’s the subject of my acclaimed book Elements of Wit: Mastering The Art of Being Interesting, and it’s what I bring to branding, marketing, and communications work. I’ve used it to build vibrant communities, top-rated podcasts, best-in-class newsletters, and much more.

Studies have shown that wit works best in a conversation. I’m happy to provide firsthand evidence; just drop me a line at ben@wit.work.

Want to know more about wit and how it works? Allow me to guide you through the wide world of wit in my weekly newsletter: